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July 11, 2023

Count Your Gains: Understanding ROI of Operations Apps

July 11, 2023

Count Your Gains: Understanding ROI of Operations Apps

Bala Panneerselvam
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Count Your Gains: Understanding ROI of Operations Apps

The Rising Popularity of Operations Apps

In the current technology-driven era, businesses across the globe are proactively adopting operational apps to enhance their productivity and efficiency. A report by Markets and Markets estimates that the enterprise mobility market could reach a whopping $73.3 billion by 2021. This is largely due to advancements in mobile technology allowing for better communication, streamlined processes and more organized data collection among team members, irrespective of their physical location.

The Concept of ROI in Operations Apps

Return on investment (ROI) is a performance measure that calculates the profitability of an investment. In the context of operations apps, the ROI is a reflection of the efficiency and effectiveness of these applications in enhancing operational productivity and reducing costs.

Calculating ROI For Operations Apps

Determining the ROI for operations apps involves factoring in both tangible and intangible elements. Tangible returns can be easily quantified, such as cost savings from reduced paper use or time saved due to streamlined processes. Intangible returns, on the other hand, include elements such as improved customer satisfaction or better employee morale.

The formula for calculating ROI is quite straightforward; subtract the cost of the investment from the gain of the investment, then divide this figure by the cost of the investment, and multiply by 100 to get your percentage ROI.

The Impact of Operations Apps on ROI

When effectively implemented and utilized, operational apps can dramatically boost a company’s ROI. IBM reports that companies using mobile apps to execute their operations saw a 7.5% increase in revenue. This is attributed to enhanced efficiency, improved data accessibility, and streamlined communication achieved with the help of these apps.

Examples of High ROI Operations Apps

Several operations apps in the market are driving high ROI for companies across industries. For example, frontline operation apps enable field team members to receive instructions, report back, and remain engaged, even when they are away from the office. This results in significant time and resource savings, leading to a high ROI.

Tying it Back to ZORP

Considering the tremendous potential of operations apps in enhancing ROI, platforms like ZORP have become increasingly crucial for businesses. ZORP offers robust technology solutions that help companies create bespoke applications tailored to their specific operational needs and challenges. By utilizing ZORP's services, companies can not only streamline their operations but also gain insights into their performance, ultimately driving a higher ROI.


Understanding the ROI of operations apps is vital for businesses looking to optimize their processes, cut costs, and improve efficiency. By effectively using these apps and leveraging platforms like ZORP, companies can achieve significant gains, counting their ROI in both tangible and intangible terms.


What are operations apps?

Operations apps are software solutions designed to streamline business processes, improve communication, and enhance overall efficiency.

How is ROI calculated for operations apps?

The ROI for operations apps is calculated by subtracting the cost of the investment from the gains, dividing this by the cost, and multiplying by 100.

Why is understanding ROI important?

Understanding ROI helps businesses quantify the effectiveness and efficiency of their investments, enabling informed decision-making.

What is the role of ZORP in increasing operational efficiency?

ZORP provides bespoke technology solutions that help businesses streamline their operations, gather valuable insights, and enhance their ROI.

How do intangible returns factor into ROI for operations apps?

Intangible returns such as improved customer satisfaction and better employee morale, though harder to quantify, can significantly impact the ROI of operations apps.

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